Before anyone jumps out of their seat, we’re talking about a story from Zach Barnett at FootballScoop.com ranking the best brands in college football.
And your Arkansas Razorbacks are right there at No. 1.
It’s by conference and it’s not a ranking by sport. Hey, the Kansas Jayhawk is his pick in the Big 12 so you know it has nothing to do with football, right?
In the SEC, it’s the Razorbacks at the top, which is something we’ve known for quite awhile. Here’s what he said about the Razorback:
What you’ve got here is an sonic masterpiece. Arkansas has named itself after an animal no one else dared choose yet is still highly deadly (get yourself in an Oklahoma drill with a feral pig and see how you come out). They chose a compound word that is two rough, action sounds put together — and then picked a nickname to the nickname that is another word altogether. Bravo.
The only thing the UA’s marketing department should do is send an email requesting the next time please use the actual Razorback logo instead of a wordmark.
It is the MOST unique aspect of all.
